The Israeli tourist office wants more people to visit Israel and what can be more tempting than to get a female wearing a bikini to encourage tourists to the Middle East?
Taking a leaf out of the Dudley Moore early 90s film Crazy People where he suggested instead of telling people in an advert to "Come to the Bahamas" that they should "Come in the Bahamas", Israel is following a similar theme.
Controversial? Yes? Grabbing attention? Yes? Want to go and explore some of Israel's cool places? Yes.
So on all fronts, Israel seems to have it all.
A new website Think Israel aims to promote the delights that await a tourist.
From clubbing to doing the regular tourist stuff, the new ad campaign shows it all.
With various travel operators making incentives for tourists to visit, now is an excellent time to visit Israel as it is very good value for money. Choose your dates carefully and a week in Eilat at a 5 Star hotel could set you back around £500 and you get half board thrown in as well.
The Think Israel site also has direct links to tour operators making is an easy way to not just discover a bit more about Israel, but also to take advantage of the deals being offered.
For more information, www.thinkisrael.com