www.DailyJews.com
 
 
Jewtastic (Sunday)
Food & Drink (Monday)
Music (Tuesday)
Shopping (Wednesday)
Travel (Thursday)
Arts (Friday)
Religion (Saturday)
JewishBlogging
Something Israeli
SomeoneJewish
Jewlicious
Jewschool
Jmerica
Jewish Cookery
New Voices
Resonance104.4fm
SomethingJewish
The Yada Blog
Points of Jew
Jeremy Rosen
World Jewish News
The Jewish Week
SEARCH   
PRINT THIS PAGE
EMAIL THIS TO A FRIEND
14/05/2007
Coke is it by: Navit Zomer, Ynetnews.com
FILED UNDER DAILY JEWS >> Food & Drink
Coca Cola
Coca Cola

Over the past few years, health food trends have been taking the world by storm, but only in Israel will the world's most popular soft drink be manufactured without preservatives or artificial food coloring.

Coca-Cola Israel will be the first to produce a healthier version of the drink, while at the same time maintaining its taste, shelf-life, and of course, kashrut.  

Being the first to successfully implement the advanced technological procedure, Muzi Werthiem, Cola-Cola Israel's owner received the permission and blessing of Muhtar Kent, president of the Coca-Cola Company, who congratulated him on the great achievement.  

The move came following market surveys which clearly showed the Israeli consumer's preference of products without preservatives and artificial colorings.  

The new formula, which will include both regular and diet Coke, will be on the market as of next week. The bottles and cans containing the new drink will be labeled artificial coloring and preservative-free.

Yehudit Yahav contributed to this report

Reproduced with permission: Ynet

 

 
PRINT THIS PAGE EMAIL THIS TO A FRIEND

DailyJews.com © 2005 - 2010 | a JMT Ventures site | Contact Us | Terms of Use