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23/04/2007
Israeli healthy eating by: Yehudit Yahav, Ynetnews.com
FILED UNDER DAILY JEWS >> Food & Drink
Israel
Israel

A giant health food and organic supermarket is set to open in June in Israel's Netanya's Poleg commercial area. The store, which will be called Eden Teva Market, was built with a $6 million investment by businessman Guy Provisor.
 
According to Provisor, the supermarket, which covers and area of 2,870 square meters, is the largest of its kind in the Middle East and one of the biggest health stores in the world.
 
The store will sell a variety of over 14,000 products in 20 different departments, which will include a bakery for whole wheat bread and pastries, a deli for boutique cheeses, an organic hummus stand, an ice cream parlor that will also manufacture soy and organic milk-based ice cream, a deli for organic salads, an organic chocolate department, a vitamin department and a department for environmentally-friendly detergents.
 
Although the store takes advantage of the organic trend, most of the products on its shelves will not be organic, but rather health products or unique products manufactured by small companies.
 
However, the opening of the supermarket is expected to give a push to the organic industry in Israel. Provisor said that ahead of the opening, many manufacturers are now seeking an organic seal for their products.
 
According to estimates, the organic and health products market in Israel is worth about $600 million, and Provisor believes that once the supermarket opens, it will take up about 15 percent of the market.

Reproduced with permission: Ynet

 
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