It was one of the most talked about cinema releases of 2006, and even got Oscar nominations, as well as winning a Golden Globe for its star, Sacha Baron Cohen.
Now Borat is getting the DVD treatment, and whatever you may think of Baron Cohen, there's no denying he's looking to provide real value for money and plenty of laughter with this small screen release.
First of all, there's the amazing film itself, in which his Kazakh alter ego journeys to America and gets the horn for Pamela Anderson. Meanwhile, we follow his adventure across the US, as he baffles and bemuses everyone he meets, from right-wing politicians through to feminists and driving instructors, as well as reminding us of his beloved obsession with the Jew.
On the big screen, audiences were treated to all this – but now on the small screen there is even more to enjoy and be shocked at, while laughing at the same time.
From the menus, which feature cheap looking Soviet-style graphics and bad colour, along with pigeon English, through to tons of extras which include deleted scenes and other spoof material, it's obvious that the makers have really thought about the DVD.
Rather than just trying to cash in on the success of the film at the cinema, the DVD really enhances the whole Borat experience and takes it to a new level. Among the highlights are deleted footage, including a side-splitting spoof of Baywatch (featuring co-star Ken Davitian in skimpy swimwear, all his bits on display), as well as Borat working at a burger bar and attempting to get plastic surgery.
There is also a montage of extracts from Borat's world tour promoting the film, including his outrageous appearance on Jay Leno's Tonight Show, in which he makes a bed and wants sexytime with Martha Stewart.
As well as being available in English, the DVD promises Russian and Hebrew dubbing – of course, the Russian is offered but Borat is having a joke by suggesting a Hebrew version is available. Click on the option and a warning appears saying "You have been trapped, Jew" while a voiceover repeats the words "Jew in vicinity....."
The only letdown is that there is no director's commentary – or, for that matter, commentary from Borat himself. No doubt another version will be released at some point, but in the mean time this is a classic and a must for any DVD collection.