Some 160 enthusiastic members of the global tourism industry took over the Galilee's tourist attractions recently, as part of project "Go Galilee," aimed at exposing tour operators from across the world to Israel's beautiful north.
Data showed that, on average, tourists spend less than one night in the Galilee region. Therefore, hotel operators and tour agents decided to invest in marketing the area in the world in a bid to bring more travelers to the north.
Galilean tour operators invested some USD 200,000 in the project, and hope that when their guests return home, they will spread the word of how beautiful, and safe, the Galilee is.
Israel customarily appeals to high-class Jewish tourists that visit the country on holidays, particularly in five-star hotels in the Tel Aviv and coastal areas. Christian travelers, on the other hand, find the Galilee attractive due to its religious connotations.
The marketing project, launched in 1990, addressed evangelistic audiences and tour operators. Results were visible on the ground as Galileans saw an increase in the number of Christian-evangelistic travelers.
Yaakov Zanberg, who leads this marketing campaign, says: "It is important for us that leading tourism agencies will get to know the many various attractions the Galiee has to offer and recommend travel packages we offer to their clients."
This year as well, 115 travel agents and 45 journalists will be guests of the "Go Galilee" project. "Tourism to the area was affected by the war as was the image of the State of Israel. We realized that it was crucial to the area's economy to invite as many decision-makers to the area as possible, to prove to them that it is safe, green and pleasant here." Zanberg added.
During their four-day trip, the agents and journalists will visit the Sea of Galilee, Nazareth, Tiberias, Safed and Jerusalem. "Their schedule is packed, but the experience is long-lasting," Zanberg concludes.
Reproduced with permission: Ynet