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29/01/2007
Rise in dried fruit by: Orna Yefet, Ynetnews.com
FILED UNDER DAILY JEWS >> Food & Drink
Dried fruit
Dried fruit

The holiday of Tu B'Shvat brings sales of dried fruits in Israel to approximately $47 million, according to the Federation of Israeli Chambers of Commerce.

The dried fruit's market is valued at bringing in some $141 million per year.

During the Jewish holiday, which celebrates new trees and will take place on Saturday, there is a 300 percent rise in dried fruit consumption compared to any average month, and about 34 percent of the annual sale of dried fruits takes place during the holiday.

The price of a dried-fruit basket during Tu B'Shvat varies between $10-$14.

Seventy-five percent of Israeli households are expected to purchase dried fruits for the holiday.

The most popular fruits are dates, apricots, prunes, raisins and figs.

Marketing chains and retailers have already begun special holiday sales, and according to Reuben Schlissel, CEO of the Federation of Israeli Chambers of Commerce's Food Branch, this is expected to bring dried fruit prices down by about 10-20 percent.

Reproduced with permission: Ynet

 
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