A week doesn't seem to go by without discovering a new entrant offering a Jewish flavoured t-shirt or some other form of Jewish pop culture being sold online.
Newest entrant is Yiddish Gift Shop which is powered by the mighty Cafepress who offer fulfillment of the merchandise.
From Nu t-shirts through to kosher t-shirts, there's quite a good choice on offer for folks looking for something simple to express their Jewishness without any controversy.
But, it does also have a bit of an identity problem. Calling yourself Yiddish Gift Shop should mean that is what you are about, Yiddish gifts, but having clocks of Jerusalem well as mugs, seems to be slightly odd.
For more information: www.yiddishgiftshop.com