For more nearly two decades, Carmelli in Golders Green has been serving baked goods to Jewish Londoners.
From rye bread to wedding cakes, this north west London institution has not always been renowned for its bagels, but something has changed over the last few months.
Its flavoured bagels have emerged as some of the biggest and best you can buy in the capital.
Sesame or Poppy, the choice is yours, but what you get is a massive bagel that puts anemic supermarket bagels to shame.
Carmelli's are soft but not too soft, chewy but not rubbery and tasty, exactly how a good bagel should be.
They've moreish, one just isn't enough, even though they are about double the size of other bagels you can buy in town.
All you have to worry about is what you want to fill it with.