With a hoodie and baseball cap, Jordan Chaviv looks like any other 20-something guy trying to make it in the music scene, but look at bit closer and he’s also sporting a yarmulke as well as some tzitzit.
This is one guy who like Jewish reggae superstar Matisyahu has come back to his Jewish roots form living life as a secular Jew to one who now embraces a more religious lifestyle.
Chaviv, who was born in France and moved to Canada in his teens following the death of his father, spent time at yeshiva in Israel when he was 24 which opened his eyes to becoming more religious.
After working with fellow frum artist Yitzchak Nissim, Chaviv has now released his own self-produced debut album - Baal Teshuva which is also the name of his own label.
Recorded in Montreal, the 13 tracks are in English, French and Hebrew and fuses his North African roots along with hip hop and urban beats.
He explains the reason for his wanting to bring his music to a wider audience: “My goal with this album is to inspire Jews around the world and reveal G-d’s ultimate greatness,” he says. “I wanted to make Jewish music that I, myself, would like to listen to. I know people out there are really waiting for something like this.”
For more information: www.jewishrnb.com