2006 marks the big 10 for the Shmaltz Brewing Company, America's only dedicated brewer of beer aimed at the Jewish community.
Since launching in 1996, Hebrew Beer has become a cult hit for drinkers across the States.
And as well as buying its alcoholic delights, you can also wear its famous brand and drink out of a glass with its name on it.
There's t-shirts for men and women, baseball caps to wear at events (maybe even shul if you forget your usual head covering) and a fabulous pint glass to drink out of.
For more information: www.sudsgear.com/shmaltz/