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17/09/2006
Oy, what a success! by: Leslie Bunder
FILED UNDER DAILY JEWS >> Jewtastic
OyBaby
OyBaby

Over 20,000 copies of Jewish learning CD and DVD, OyBaby have been sold since being launched in November 2003.

The popular CD and DVD provides a fun way for babies to learn Hebrew songs as well as images both on TV as well as in the car when listening to the CD.

Since 2003, it has been sold to 49 states in the USA as well as many countries around the world and a sequel, OyBaby 2 came out in 2005.

The idea came when Rob Wolf and his wife Lisi realised there was nothing available on DVD or CD to offer their six month old son as an introduction to Jewish culture and identity. With help from friends and family, the couple developed the OyBaby concept into reality by mixing quality songs with visual delights to entice and entertain babies as well as their parents.

“We’re most proud of the fact that this success has come the old-fashioned way: through repeat customers and great word-of-mouth,” says Wolf. “That is the ultimate compliment we can receive on the quality of our product and the enjoyment it brings to kids.”

For more information: www.oybaby.com

 
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