With the rather lovely slogan, "We put the racy back into conspiracy", Sarah Lefton has been a pioneer in selling t-shirts that feature a Jewish flavour - since around 2000 in fact.
And in that time, the slogans have ranged from "Jews for Jeter" to "Yo Semite", the style and ideas are effective and functional. Suitable both for the Jewish market as well as goys who want to identify with something Jewish.
Her style and approach is fun and quirky - something positive for Jews.
As summer is pretty much here, now is a good time to pay a visit to Lefton's online marketplace of great Jewish t-shirts and get yourself kitted out.
Want to express how you feel? Then $18 will get you our current favourite - omg-d. Yes, thatís a dash after the g and before the d to make sure it is rabbinically OK to wear to shul, youth club or just anywhere in fact where you might bump into a fellow Jew want them to know you don't take any name in vain.
So go on and support Lefton, after all we want her to continue giving us great stuff to wear and with Rosh Hashanah and Yom Kippur coming up in a few months, we could certainly do with something for the High Holydays season.
For more information: www.jewishfashionconspiracy.com