Selling t-shirts with a Jewish theme is nothing new, but Shtetlwear is looking to take their share of the Jewish t-shirt market with its Yiddish word range.
Currently four phrases can be worn across your chest, Yiddishe Kop, Nisht Gefidelt, Gornisht Mit Gornisht and Vilde Chia.
Whatever your mood, the four choices can sum up your feelings.
Nisht Gefidelt - no big deal; get over it
Yiddishe Kop -Jewish head; to think like a Jew
Gornisht mit Gornisht - nothing with nothing; it adds up to zero
Vilde Chia - wild beast
Shtetlwear also offers humorous photographs of the t-shirts in action. From showing a horses head in a bed to a Jewish mother lecturing her son, the range may be simple, but it's effective.
Shtetlwear also says it products are made sweatshop-free in the United States which is also no bad thing either.
T-shirts are available both in men's as well as women's sizes and start from $25 for a short sleeve t-shirt.
For more information: www.shtetlwear.com