There's a new yid on the block who wants to get more people listening to and buying Jewish music and that yid goes by the name of Jewish Music Group.
Not content with just releasing one album, Jewish Music Group has launched with five albums focused on different Jewish themes by a diverse range of artists.
The label is owned and operated by Richard Foos and David McLees and aims to tap into the revival of Jewish music that has been growing over recent years.
The first five albums are a Best of The Moshav Band, a 2-CD compilation of Debbie Friedman music, Jewish hip-hoppers Chutzpah, re-release of Meshugga Beach Party and American Jewish Summer, a compilation of Jewish camp and children's songs.
Its initial batch of CDs offers a useful introduction to some of the sounds being made in the Jewish music world, it's quite a safe collection, nothing controversial and certainly nothing out of the ordinary.
Moshav band are a great band from Israel, now based in the States and blending Jewish folk with some rock, while Meshugga Beach Party has been a firm favourite with its surf inspired sounds. Of course, you can't go wrong with a bit of Debbie Friedman and Jewish camp songs should have a niche appeal. Chutzpah enter the world of Jewish hip hop that traditionally has always sounded like parody of bad parodies, Jews will perform it by rapping about chicken soup and matzo balls, the verdict is still out on Chutzpah is they are serious or just cheesy.
“I wanted our initial releases to cover the wide spectrum of music we are planning to include on the label, and these five do just that – from the traditional to the specialty to the mainstream," offers label boss David McLees.
And he has managed that.
It is a bold move for anyone to get into the world of Jewish music that has seen its ups and downs and difficulties in shifting albums, but if Jewish Music Group taps into the right artists and backs it up with good marketing, this could be one label to watch.
More information at: www.jewishmusicgroup.com